A prompt to the web: the media and health information seeking behaviour
- Creator: Hogue, Marie-Clare B. , Doran, Evan , Henry, David A.
- Resource Type: journal article
- Date: 2012
A semiological analysis of ideological mythology in Braun’s post-war German product advertising
- Creator: Owen, Ian Wyn
- Resource Type: thesis
- Date: 2020
Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies
- Creator: Baxter, Stacey M. , Kulczynski, Alicia , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2016
Alcohol advertising in the New Zealand university student press
- Creator: Cousins, Kim , Kypri, Kypros
- Resource Type: journal article
- Date: 2008
Alcohol industry sponsorship and hazardous drinking in UK university students who play sport
- Creator: O'Brien, Kerry S. , Ferris, Jason , Greenlees, Ian , Jowett, Sophia , Rhind, Daniel , Cook, Penny A. , Kypri, Kypros
- Resource Type: journal article
- Date: 2014
Analysis of alcohol industry submissions against marketing regulation
- Creator: Martino, Florentine Petronella , Miller, Peter Graeme , Coomber, Kerri , Hancock, Linda , Kypri, Kypros
- Resource Type: journal article
- Date: 2017
Applying the future time perspective scale to advertising research
- Creator: Kuppelwieser, Volker G. , Sarstedt, Marko
- Resource Type: journal article
- Date: 2014
Bend it like Beckham?: the challenges of reading gender in visual culture
- Creator: Gill, Rosalind
- Resource Type: book chapter
- Date: 2011
Clustering consumers based on trust, confidence and giving behaviour: data-driven model building for charitable involvement in the Australian not-for-profit sector
- Creator: de Vries, Natalie Jane , Reis, Rodrigo , Moscato, Pablo
- Resource Type: journal article
- Date: 2015
Consumer behaviour and marketing fundamentals for business data analytics
- Creator: De Vries, Natalie J. , Moscato, Pablo
- Resource Type: book chapter
- Date: 2019
Corporate branding: a framework for e-retailers
- Creator: Merriless, Bill , Fry, Marie-Louise
- Resource Type: journal article
- Date: 2002
Digesting commercial clips from TV streams
- Creator: Duan, Ling-Yu , Zheng, Yan-Tao , Wang, Jinqiao , Lu, Hanqing , Jin, Jesse S.
- Resource Type: journal article
- Date: 2008
Examining the impact of product placement, television advertising and print advertising on consumer attitudes and intentions: a comparison study
- Creator: Kozary, Ben , Baxter, Stacey
- Resource Type: conference paper
- Date: 2010
Examining the nature of Australian child-directed magazine advertising
- Creator: Baxter, Stacey , Perkins, Alicia
- Resource Type: conference paper
- Date: 2010
Exposure to gambling promotions and gambling behaviours in Australian secondary school students
- Creator: Noble, Natasha , Freund, Megan , Hill, David , White, Victoria , Leigh, Lucy , Lambkin, David , Scully, Maree , Sanson-Fisher, Robert
- Resource Type: journal article
- Date: 2022
How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising
- Creator: Ilicic, Jasmina , Kulczynski, Alicia , Baxter, Stacy M.
- Resource Type: journal article
- Date: 2018
Industry actor use of research evidence: critical analysis of australian alcohol policy submissions
- Creator: Stafford, Julia , Kypri, Kypros , Pettigrew, Simone
- Resource Type: journal article
- Date: 2020
Is safety valued in the Australian pony market?
- Creator: Hawson, Lesley A. , Oddie, Catherine , McLean, Andrew N. , McGreevy, Paul D.
- Resource Type: journal article
- Date: 2011
Learning through experience: the impact of direct experience on children's brand awareness
- Creator: Baxter, Stacey
- Resource Type: journal article
- Date: 2009
Media and health: moral panics, sinners and saviours
- Creator: Germov, John , Freij, Maria
- Resource Type: book chapter
- Date: 2009